Saturday, August 09, 2008

Attend the tale of Two Cities!


I don't know if you've noticed or not, but there's something interesting happening with some Broadway marketing right now.

While browsing my theatre websites, like the good like Broadway dork I am, I noticed an ad for A Tale of Two Cities (to the right) and was stunned by how similar it is to the iconic photo from Sweeney. Really? This cannot be a marketing goof... right?

I mean, sure, find your target audience and play to their interests. Thoughts?

Now I don't know anything about Two Cities. In fact, I've heard GREAT things about it. I'm just curious about that specific ad and only wish the show the best. Break legs Cities!!!

3 comments:

Elphaba said...

I loved sweeny so now that you mentioned this I am curious if there is a connection. Just bought two tickets for October on http://www.broadwaybox.com/shows/a_tale_of_two_cities_nyc_tickets.aspx for $40 off. it out.

thx for bringing this to my attention, hope the link helps you as much as your post helped me!

-Dan

Thomas said...

No, I don't think there's a real connection. Just a clever or accidental promo shot. :) Enjoy the show and let us know what you think!

Reflections from the Wine Cask said...

My guess is they saw it as a clever way to pay homage to Sweeney Todd as well as advertise the show. The fact that you created a post about it appears to prove that it is working. :-)