Saturday, August 09, 2008

Attend the tale of Two Cities!

I don't know if you've noticed or not, but there's something interesting happening with some Broadway marketing right now.

While browsing my theatre websites, like the good like Broadway dork I am, I noticed an ad for A Tale of Two Cities (to the right) and was stunned by how similar it is to the iconic photo from Sweeney. Really? This cannot be a marketing goof... right?

I mean, sure, find your target audience and play to their interests. Thoughts?

Now I don't know anything about Two Cities. In fact, I've heard GREAT things about it. I'm just curious about that specific ad and only wish the show the best. Break legs Cities!!!


Elphaba said...

I loved sweeny so now that you mentioned this I am curious if there is a connection. Just bought two tickets for October on for $40 off. it out.

thx for bringing this to my attention, hope the link helps you as much as your post helped me!


Thomas said...

No, I don't think there's a real connection. Just a clever or accidental promo shot. :) Enjoy the show and let us know what you think!

Reflections from the Wine Cask said...

My guess is they saw it as a clever way to pay homage to Sweeney Todd as well as advertise the show. The fact that you created a post about it appears to prove that it is working. :-)